Why is Conversion Rate Optimisation important?
Conversion Rate Optimisation (CRO) is the systematic process of increasing the percentage of website visitors that perform a desired action - generally the desired action is to make a sale. The Conversion Rate Optimisation involves a process of understanding how users navigate through your site, the actions they perform, and the barriers that stop them from completing this goal. In layman's terms, we want to find out why customers are not purchasing a product, and how we can improve this.
Here at Volume99, we evaluate your current marketing content and website, then implement a number of simple changes that will provide instant results. We then work on a long term strategy to increase your CRO through a deep analysis of customer behaviour and we run a series of split tests.