So you’ve thought of a great idea for an NFT project, you’re either working on your own or in a team, and you’ve possibly even developed some of the artwork. You’ve got a great vision for your project, and you want it to go all the way to the moon.
To ensure that you are able to sell your NFTs, you’ll need to build a community around it.
The most obvious way to promote your NFT project is using social media. Social media is an amazing – and vital – way to build a community around your NFT.
Some of the best social media platforms to use to promote your project are Twitter, Discord, YouTube, Telegram, and Reddit.
The strength of your community will play a huge role in the success of your NFT project.
Here are some of our top tips for growing a strong community around your NFT and building momentum for the launch of your collection and beyond.
- Be authentic
Co-founder of popular NFT project Junkyard Dogs, Chef Dizzy, speaks candidly on how to build a strong, organic community for your NFT project.
He emphasises the importance of being authentic, because that is how you’ll connect with people the most.
Use your social media platform to tell people why you’ve started this project, inform them about the process, and introduce the team so that there’s a face behind the product.
For most NFT collectors and enthusiasts, they are not just looking for the best investment, they are looking for community.
People can also quickly see when something is inauthentic or gimmicky. So rather take time to build a project you’re proud of, and then find people who will love it as much as you do. It also builds trust and lets your community know that you’re in it for the long haul.
2. Choose your channels
Choose channels of engagement that you believe will resonate with your community. We highly recommend at least setting up Twitter and Discord, and then you expand to other platforms as you see fit.
Discord: Discord used to be a gaming-oriented platform but is now a broader space that encompasses the NFT crypto community. What’s great is that it’s highly customisable; you can start different channels, such as ones for general info, chat, question of the day, etc.
Telegram: Very popular in the blockchain ecosystem and is particularly great for brief messages and announcements, and quick interactions.
Twitter: Twitter is one of the broader platforms that is also great for announcements, building excitement, and brief interactions with community members.
Reddit: Setting up a subreddit for your project gives you a space for longer discussions and allows you to reach a wider audience.
3. Generate a buzz
A great idea for generating interest in your project is to reward early followers. This also builds trust in your community and allows you to give your community value upfront.
You can award badges or NFTs to people who have showed up early. One of the best ways to do this is by using Proof of Attendance Protocol (POAP), which are unique NFT badges on the xDai sidechain.
For example, you can allow the first 500 Twitter followers or Discord members to apply for POAP badges or award them to attendees of Discord community meetings.
Other ways to build a buzz: by using your channels to announce new features, through giveaways and airdrops, and through time-limited events, like meetups on Discord or Clubhouse.
4. Engage with your community
It’s no good setting up all these social media platforms and not interacting with your community members.
If you’re doing the social media yourself, you’ll need to take at least twenty minutes a day to answer questions and respond to comments. Most likely, you’ll need a community manager who can take on a public role and engage with the community.
Whoever is managing your community needs to be clued up on the product, in order to answer any specific questions that come up.
5. Collaborate with artists and influencers
Collaboration is key for brands, says Chef Dizzy, because it represents the cross-pollination of ideas and communities.
You could collaborate with influencers, other projects, and even artists.
For example, you could join up with another project and airdrop something special to members of both your communities.
Another great idea is to collaborate with an artist, who could create a version or derivative of your NFT.
Enlist the help of experts to grow your community
If you would get some momentum going for your NFT project, Volume 99 can help. We’ll help you build a strong community around your NFT for maximum impact, including all aspects of marketing – social media management, copywriting, design, email marketing, Discord management and more.