The first part of an NFT project is developing an idea that is different and will resonate with the audience. Once that is achieved, you have only completed step one of what can be a very long process. The next step is how to market your NFT. For many, this can be quite a daunting task, but today we are looking at ways in which you can make quick headway in marketing your own NFTs.
Seeking Professional Help
If you are unsure of where to begin or lack experience in the marketing department, do not go it alone. There are plenty of companies out there willing to aid you in your endeavors. We here at Volume99 offer these services, and we recommend you look at what we have to offer, for you ,the customer. We will make the process as smooth as it possibly can be!
If you have chosen to go it alone, then this tip is extremely important for you. Social media nowadays is by far the best way to market anything to anyone. A large portion of today’s population is on social media, and they consume it pretty often throughout the day.
The key to this is not sticking with one platform. Of course, a platform like Twitter will more than likely grab the attention of more consumers than others, but each platform has its strengths.
Twitter is predominantly a medium used for news in a word format with media to accompany it. Twitter allows you to give a brief description of what you are marketing with some emphasis on the media that you provide alongside it.
While Instagram does allow you to provide captions to your media posts, it is predominantly for marketing your images or, in this case, a specific part of your NFT collection. Say, for example, you have created a variation of an ape; in this case, he has sunglasses with sunscreen in his hand, which can be something you advertise on Instagram.
TikTok is a platform like no other. TikTok allows you to post videos of long lengths. While other platforms allow you to post videos, it is not the same as TikTok. Say you want to post the process you undertook to create the NFT collection; TikTok is the place to post that kind of media.
Unlike the other platforms mentioned, Reddit has a different role to play. While comment sections on posts for Twitter, Instagram, and TikTok allow for some discussion, those discussions do not carry the same weight as Reddit. Reddit is notorious for conversations that can go on for hours and is a much better place to do so since it caters to it.
Lastly, we have Discord. Discord is not entirely the same as the previously mentioned platforms but does play a major role. Discord often brings these platforms together, allowing for various posts to be found on one Discord server in different channels. What Discord also allows for is you to grow your community. Community members will find it the easiest to communicate through Discord, both through text and voice. Discord is also an efficient way for you to interact with your community while aiding them with any potential issues they have along the way.
The final tip we would like to give you today is not to be scared to reach out to people who already have a following on social media platforms. Influencers are the easiest way for your NFTs, or even just your social media platforms, to reach a greater audience. It is rare for someone to find an NFT collection that does not reach out; it can happen, but there is a higher chance for your growth if you reach out to others.
That brings us to the end of our tips for marketing your NFTs. If you would like to look at what we offer at Volume99, be sure to check out our about and services section. Do not hesitate to contact us if you need assistance or would like to know more!