Digital marketing has always been defined as more of an umbrella term, inclusive of all marketing tactics and platforms that fall under digital media. In recent years, one particular sub-aspect of digital marketing has grown in influence and popularity – social media marketing.
You’re probably well aware of the leading social media platforms that make up social media marketing; Instagram, Facebook, Twitter, etc. However, there’s a new superstar on the rise, and marketing experts are all agreeing that it’s TikTok.
In this article, we’ll be breaking down the benefits of TikTok as a marketing tool and how your brand can best utilize it!
What is TikTok?
TikTok, originally titled “Musical.y”, is an online social media platform based on sharing short videos of users performing various dance trends. Since TikTok’s debut in 2016, it has grown exponentially in its content and community. Nowadays, short videos, DIY tutorials, memes, and more are posted on the app, with the variety in topics of interest among users to be seemingly infinite.
Who uses TikTok?
In a nutshell, pretty much everyone uses TikTok. Although in the U.S, surveys have shown a rough estimate from individuals from the ages of 10 all the way through to 45. The platform is especially useful in reaching the younger side of the marketing demographic, with studies showing that at least 60% of users fall within the 10-29 age group.
Why is TikTok good for marketing?
As with other popular social media apps (think Instagram and Twitter), brands began taking to TikTok as a way to further connect with their audiences. From creating original content that will engage with their consumers to participating in viral challenges and dances, TikTok has become a place where brands can show their more relatable sides.
That aside, TikTok has many other advantages in digital marketing that can give companies an edge – especially when it comes to the more technical aspect of marketing.
Unlike other social media platforms, TikTok has a unique algorithm that essentially gives every video an equal chance of being viewed and going viral. This algorithm happens to work regardless of how popular the creator is! Therefore, TikTok is an essential tool for rapidly scaling your brand’s social media presence.
Think of it like this, whereas platforms like Twitter and Instagram’s home feeds show users content, and content creators, that they’re already familiar with – TikTok completely reverses this methodology. It, instead, pulls up videos from creators that the user hasn’t interacted with before.
Additionally, since TikTok’s user segmentation is so broad, and considering its finance-friendly footprint on a business, this platform allows for virtually limitless market experimentation.
This means that your brand can play around with different methods of engagement with your target audience without spending a hefty sum.
You can also read the following article for a more in-depth look at why marketers are using TikTok for their brands.
To sum things up, TikTok is currently the trailblazer of social media and digital marketing, and it’ll only go up from here. Getting your brand on the metaphorical “TikTok bandwagon” is a surefire way to extend your reach and seamlessly connect with your audience in a short period of time.
